Kacey Martin
Green Team
I’m excited for the opportunity to work with the City of Salisbury Green Team again and support this new pollinator program through thoughtful, approachable design. I can commit the month of February and part of March to this project, bringing both creative execution and strong project management to keep things moving smoothly and collaboratively. This work would be in addition to my full-time role, so meetings would work best as virtual and scheduled after 5pm. In person meetings can be planned but they would need to at least 2 weeks in advance. Below you’ll find examples of my visual style and past work—including logos, style guides, yard signs, and educational materials as well as a proposed timeline for the project.
Original Green Team Logo
While this logo is about a decade old, it shows that I understand the City's branding and incorporated the pillars of the Team's purpose into the graphic.
National Folk Festival Logo
Nationally used logo for a festival in our backyard. Using the City's branding, I worked with the National Council for the Traditional Arts to land on this final version that was used while the national festival was in Salisbury.
Hasting's Yard Sign
Continuing to work with local politicians on their campaigns and evolving brands, this is Josh Hasting's Yard Sign for his State Delegate campaign.
Partner's for Open Space Brand Guide
Working with Owen Bailey, I recently made a basic brand guide for their non-profit to steer their website redesign. This included logo variations, colors, fonts, and a voice guide.
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LSLT Native Pollinator Plant Sale
Last year I helped Matt Hein and the Lower Shore Land Trust rebuild a few of their items, including the program for the Native Plant Sale. But I like to think about how an piece can have two uses (if not 3), so we made these graphics that were on the web ordering program and used as social media graphics for each plant to promote the sale. They are the typical square so if could be used on all platforms and and easily adjusted for each plant, the team just had to write a caption for the post and schedule them out. They were them printed and used during the actual sale to tag the plants.
Mode Highlights
This is a project from my 9-5 where I am the Brand Coordinator for a Logistics Company. We were asked by our parent company to make social media posts to highlight our modes of transportation.
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Educational Piece
This is a follow along piece I made for my last interview. It aligned with the presentation and encouraged interaction with the participants to fill in the blanks and to listen for key phrases.
Proposed Timeline
Week 1 — Discovery & Logo Concepts
• Kickoff conversation to align on goals, audience, and visual direction
• Delivery of multiple logo concepts for review, with the final concept being decided usually in 3 rounds with timely feedback.
Week 2 — Logo Refinement & Brand Guide Draft
• Brand guide layout drafted for review
• Green Team works on educational content in parallel
Week 3 — Final Edits & Translation Prep
• Final approvals for Brand guide and Content for Educational piece.
• Files sent to translators
Week 4 — Yard Signs & Final Educational Materials
• Design yard signs using approved branding
• Finalize educational materials once translations are returned
• Ordering of all printed materials
• Delivery of all final assets