top of page

Design/
Marketing

670573485_18086134493058934_2117620208277361839_n.jpg

If your marketing feels a little all over the place—you’re in the right spot.

I help teams get organized, figure out what actually matters, and put simple systems in place so things run smoother. No big agency energy here—just practical help that works in real life.

Here are a few ways I can help:

Packages

Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.

Flying Black Bird

Let’s Get an Aerial Perspective

When you’re in the middle of everything, it’s hard to see the bigger picture. Marketing starts to feel like a bunch of separate efforts instead of one clear direction.

This is where we zoom out together.

I help you step back, look at everything that’s going on, and build a simple, shared plan that actually makes sense to everyone involved. The goal is to get your team aligned, focused, and moving in the same direction—without overcomplicating it.

Here’s what we’ll work on together:

  • A clear, easy-to-follow marketing plan for the year

  • A simple calendar so you can see what’s happening and when

  • Getting different teams or departments aligned (so everyone is on the same page)

  • Making sure your marketing actually supports your real goals

This is a good fit if:

  • You’ve got a lot happening but no clear picture tying it together

  • Different teams are doing their own thing

  • You keep thinking, “We need to step back and figure this out”

What you’ll walk away with:
A clear plan, a shared direction, and a calmer sense of “okay, now we know what we’re doing.”

Pottery Wheel Work

Kacey - Take the Wheel

You know those moments where someone says, “We should do a campaign for that,” and then it slowly turns into a scramble?

This is where I step in and take the pressure off your team.

I help you take campaign ideas—whether it’s recruiting, fundraising, events, or awareness—and turn them into something clear, organized, and actually doable. We’ll figure out what you’re saying, who you’re saying it to, and what needs to happen so your team isn’t pulling everything together at the last minute.

Here’s what we’ll work on together:

  • Turning ideas into clear, step-by-step campaigns

  • Simple messaging that makes sense to your audience

  • A clear list of what needs to be created (emails, flyers, posts, etc.)

  • Making sure everything is aimed at the right people

  • A plan that keeps your team ahead instead of scrambling

This is a good fit if:

  • Campaigns tend to start strong but end in chaos

  • Your team is busy and juggling too many priorities

  • You often feel like everything is happening at the last minute

What you’ll walk away with:
Clear campaigns, less stress, and a team that finally knows what they’re doing (and when they’re doing it).

Disco Ball Reflection

Make It Look Official

Whether you’re launching something new or realizing your current look doesn’t quite match who you are anymore, this package helps you show up clearly and confidently.

Because good branding isn’t about being fancy—it’s about being recognizable, consistent, and easy for people to understand.

I’ll help you create a clean, cohesive look and voice that fits your organization and actually works in real life (not just in a file that never gets opened again).

Here’s what we’ll work on together:

  • Logo design (with a few thoughtful options to choose from)

  • Final logo files in all the formats you’ll need (for print, web, social, etc.)

  • Color palette and font selections that are simple and usable

  • A one-page brand guide so your team knows how to use everything

  • Optional: voice and tone guide (how you sound in emails, social posts, and materials)

This is a good fit if:

  • You’re starting a new business, program, or campaign

  • Your current branding feels outdated or inconsistent

  • Different materials all look like they came from different places

  • You’ve said, “Can we just make this look more put together?”

What you’ll walk away with:
A clear, consistent look and voice—and the tools your team needs to actually use it day to day.

Painting

Let’s Shake Things Up

Sometimes the problem isn’t strategy or structure—it’s that everyone’s a little stuck.

Same routines, same ideas, same approach… and it’s getting harder to come up with anything new or exciting.

This is where I come in to help your team reset.

I lead hands-on, creative sessions designed to get people thinking differently, sharing ideas more freely, and reconnecting with the fun side of the work. No pressure, no awkward “icebreakers”—just simple, engaging activities that help people loosen up and see things from a new perspective.

Here’s what we’ll do together:

  • Guided creative exercises to spark new ideas

  • Group activities that get people talking and collaborating

  • Light brainstorming around real projects or challenges

  • A chance for your team to step away from the day-to-day and reset

This is a good fit if:

  • Your team feels stuck or low on new ideas

  • Things have started to feel a little routine or uninspired

  • You want to bring some energy back into your team

  • You’re planning a retreat, team day, or workshop

What you’ll walk away with:
Fresh ideas, renewed energy, and a team that feels more connected and open to thinking differently.

Consider this for any half-day workshop, retreat add-on or quarterly “reset session” for your team!

PORTFOLIO

LOGOS
BRANDING & CAMPAIGNS
3F-Poster-2017
3rdFriday2017-01
A&E-01
LSLT-01
GreenSBY-01
GFCF
BobMankoff-01
DT-SBY-Festival-01
QA-Appeal
PetAPalooza1-01
PetAPalooza2-01
Baywater-02
Baywater-01
FINE ARTS
UglyPiePainting
551002_901320050611_1471426894_n
MusicManCollage
CityScapeCollage_edited
MarriageCollage_edited
CreditCollage
KCarlyle-Tables
coneflower-with-bee_edited

RESUME

EDUCATION

2012  |  Salisbury University with a BFA in Graphic Design

 

2008  |  St. Louis Community College with 2 Associates

              (Graphic Design and Illustration)

AWARDS, BOARDS & RECOGNITIONS

2017 Awarded the Green Award from WeHeartSBY

2016 Completed Shore Leasdership

2016-Present Appointed to the A&E Committee (Vice Chair as of 2017)

2016-Present Appointed to the City of Salisbury’s GreenTeam

2015 Awarded the Best Library Paraprofessional in Maryland by the

          Maryland Library Association

WORK HISTORY

2008 - Present  |  Freelance Graphic Designer

2013 - 2021  |  Communications Director, Eastern Shore Regional Library

2023-2026   |   Brand Coordinator, Trinity Logistics

SKILLS

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Web Design

Social Media

MsWord/Excel/PowerPoint

Communication

  • Instagram
bottom of page